Modernize all of your local media.
Meta ads, AI, first-party data funnels, creator content, newsletters. The whole modern playbook, from one operator who already runs it at scale.
Local Media HQ is TJ Larkin’s consulting and software practice for modernizing local newsletter and media businesses: Meta ad acquisition, AI operations, first-party data, and newsletter growth.
Grow your audience for pennies. Make it pay for itself.
Here is the unlock. Acquire a subscriber on Meta for between thirty and ninety cents. Then, the moment they subscribe, that same person starts paying you back, four different ways. Cheap growth that funds itself, often on day one.
First-party data
A greetform survey captures who they are, data you own and can sell against forever.
Sold leads
Route qualified, interested people to local businesses that pay real money for them.
Sponsor offers
An offer wall of deals, yours or partners', every claim tracked and paid.
Your $10/mo plan
Pitch your own digital subscription to someone you just paid 50¢ to acquire. That is a home run.
The engine that makes it real. Tap through it.
greetform turns the moment after someone subscribes into income. It is one of my two live AI products, and it is what powers the model above. Answer the questions, watch them branch, watch offers appear, and watch it end in a tracked payout.
- Questions that branch on every answer
- Offers that appear as they respond
- A full offer wall, matched to them
- A tracked claim, money to the operator
One operator for the whole modern transition.
You do not need a different vendor for ads, for AI, for newsletters, for data. You need one person who runs all of it every day. Engage on one piece or the whole thing.
Meta ads & growth
Some of the cheapest, highest-performing audience acquisition in local media, run as a real machine.
Newsletter strategy
Launch, growth, retention, and monetization across the full engine, from first issue to sponsorship pipeline.
AI for media ops
The Flight Deck: a company brain that runs your operation and produces real content in your voice.
Operator strategy
Pricing, products, and the systems that make a modern media business durable. Advice and build from one person.
An AI company brain that runs your media business.
The system I built to run my own operation. It lives where your team already works, captures everything your business knows, and gets sharper every day.
Who am I?
TJ Larkin
Modern Local Media Operator & Builder
I run more than twenty local newsletters reaching over 170,000 subscribers, acquired through some of the cheapest Meta campaigns in the category, with two AI products live in production. This is not a side study of modern media. It is what I do every day.
The hard part is knowing which parts of a media operation are worth rebuilding and which to leave alone. I bring both the judgment and the build, because they come from the same person who keeps a real operation running on exactly this.
AI-powered newsletter production software for local media operators and publishers. lightbreak handles research, sourcing, and draft assembly so editors spend their time on judgment and voice, not grunt work. Built by TJ. Powers 20-plus newsletters today.
Visit lightbreak.ai →
The questions every owner asks.
No. The modern layer grows alongside what you have. We build the channels that compound and let the rest keep doing its job while it does.
No. I run this across my own portfolio every day. Engage me for strategy, the build, or both. The recommendations come from a live operation, not a slideshow.
Me and my team, the same people who built two AI products and run twenty-plus newsletters. You are not handed off to a junior account manager.
Yes. The audience, the subscriber data, and the systems are yours and portable. The goal is to leave your business stronger and independent.
It depends entirely on scope, from a focused engagement to a full transformation. That is exactly the conversation worth having. Reach out and we will find the right shape.
Modernize all of it.
The best fit is an established local media brand ready to grow again. Reach out and you will go through an actual greetform, the same kind I would build for you, so you feel the product while we get to know each other.
30 seconds · goes straight to TJ · a little meta, on purpose